Fitness has been a part of Adam Moore’s life from the very beginning. Guided by his father, who taught him how to squat, bench, and deadlift in their mud room, Adam started lifting with a broomstick before he was even two years old.

Those early lessons in discipline and strength shaped the rest of his life.

His work ethic earned him a Division I pitching spot at the University of Rhode Island, where he also won the Rhode Island Collegiate Powerlifting Championships—cementing a lifelong passion for strength sports.

Adam launched MooreMuscle in 1999 as a personal training service, dedicated to helping athletes perform at their highest level. Over the years, the brand evolved from coaching into a platform centered on strength education, community, and high-quality athletic apparel designed for real training.

Today, Adam continues to compete in powerlifting and coaches the MooreMuscle Barbell Club Powerlifting Team with pride. His family, his athletes, and a lifetime of under-the-bar experience continue to shape the mission behind MooreMuscle.

Stronger athletes. Stronger community. Stronger brand.