About MooreMuscle
MooreMuscle began in 1999 when Adam Moore launched a small personal training business built around one mission: helping athletes become stronger, more capable, and more confident in and out of the gym. What started as coaching inside a commercial gym quickly grew into MooreMuscle.com—an online home for strength, community, and education.
Over the years, MooreMuscle has evolved alongside Adam’s own journey in the sport. From Division I athletics to championship-level powerlifting to coaching the MooreMuscle Barbell Club, Adam’s passion for strength continues to guide the brand’s direction and purpose.
Today, MooreMuscle focuses on three pillars:
- Strength education for athletes at every level
- Community, built through the MooreMuscle Barbell Club
- Performance apparel designed for real lifters
Even with its growth, MooreMuscle remains a family-driven, athlete-centered brand. The people who have joined the team over the years—coaches, athletes, staff, friends, and family—are the heart of MooreMuscle. Every person contributes to its mission and identity.
MooreMuscle is more than a name. It’s a culture built on discipline, effort, and community. Strength built this brand. The people inside it keep it growing.